Last updated: April 2026
This document is provided for informational purposes only and is a working draft pending review by legal counsel. It does not constitute legal advice.
This Privacy Policy describes how Lucero Homes Panama ("Lucero," "we," "us," or "our") collects, uses, and shares information when you visit our website or interact with us through our inquiry forms, email, or phone.
Information we collect
We collect information that you provide directly to us, including:
- Contact details such as your name, email address, and phone number
- Information about your interests (e.g. houses, condominiums, specific models)
- Any messages or information you choose to share with us
We also collect limited information automatically when you visit the site, including device type, browser, approximate location, referring URL, and pages viewed.
How we use information
- To respond to your inquiries and provide information about our community
- To improve our website, services, and communications
- To send you updates you have requested, which you may opt out of at any time
- To comply with legal obligations
Cookies
Our website uses cookies and similar technologies for basic site functionality and analytics, campaign attribution, and advertising measurement. You can manage cookie preferences through the CookieYes controls on the site and learn more in our Cookie Policy.
Third-party services
We may use third-party providers to host our website, send email, process inquiries, embed maps, analyze site usage, and measure advertising campaigns. These providers may include HubSpot, Google Analytics, Google Ads, Microsoft Clarity, and Meta Pixel. They process information on our behalf under their own privacy practices.
Data retention
We retain your information only as long as necessary to provide the services you've requested, comply with our legal obligations, and resolve disputes.
Your rights
Depending on your location, you may have rights to access, correct, or request deletion of your personal information. To exercise these rights, contact us at the address below.
International transfers
Lucero is based in Panama. If you contact us from another country, your information will be transferred to and processed in Panama and any countries where our service providers operate.
Children's privacy
Our website is not directed to children under 16, and we do not knowingly collect personal information from them.
Marketing communications
With your consent, we may send you property updates, promotions, event invitations, and other marketing communications about Lucero Homes Panama by email, phone, or other channels you have provided. You can opt out of marketing communications at any time by clicking the "unsubscribe" link at the bottom of any marketing email we send, by replying to ask us to stop, or by emailing info@lucero.com.pa with the subject line "Unsubscribe". Withdrawing marketing consent will not affect transactional messages related to an active inquiry or our ability to respond to questions you've sent us, and it will not affect the lawfulness of any processing carried out before you opted out.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the latest revision.
Contact
Questions about this Privacy Policy can be sent to info@lucero.com.pa.